She’s a beauty!

I’m old enough to remember when the first woman reporter was allowed into the locker room after a game.  I was a little kid and I didn’t like sports,  I didn’t know what all the fuss was about.  Now I’m wondering if the guitar world might need a little moment like that of it’s own.

A few months ago I stumbled across an ad in Vintage Guitar Magazine that   I am still very confused about.  The names have been blacked out  so as to give the company a chance to maybe rethink their advertising strategy/not give any bump to this advertising strategy.  (If you’re curious, go buy the magazine!)

When it comes to allegations of sexism in the guitar & musical instrument industry, I tend to take it with a grain of salt.  I’m not sure if I’m up-in-arms exactly,  like I said, I find this confusing:

Would you really put your amp (or your girlfriend) in an industrial sink to ‘clean her up’?

I understand that guys like to call their cars, boats, guitars, and whatever other expensive items that they may covet ‘she’, and I don’t have a problem with that.  I bet there’s mountains of feminist writing that deals with that topic, I tend to think of it a weird, but not offensive (on the flip side, I can’t think of one thing that women would refer to, endearingly, as ‘he’ besides an actual male person)   But this I think, carries the metaphor a little too far.  Am I right?  What do you think? Go ahead-answer in comments!

As I look through the pages of various Guitar/Musical Instrument trade magazines,  I can’t help but notice that its all  white male faces.  Men that own companies, run companies, run sales divisions, and of course, run marketing departments.  All this seems to turn into an industry run by men for men.  I’m not saying it’s wrong (OK, maybe just a little), I think my big point here, one that I’ve pointed out before,  is that it’s an industry that just can’t seem to relate to women. Maybe this is just a guys club here,  like death-metal, it’s an environment created to keep women out.   Opening up the locker room didn’t ruin professional sports, it’s not going to ruin guitars.

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One Response to She’s a beauty!

  1. Susie from Philly says:

    I’d be more inclined to give them the benefit of the doubt if they’d left “The Perfect Woman” out. That’s what pushes it over into the douchebag misogynist category. But you’re right — the music industry has, and continues to have, a problem with women. Yours is the only store I’ve even been where I’m treated like an actual human.

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